“Innovation, when it is really good. Startups, when they really take off. To most people it is like Magic. You will read about the long hours put in, the hundreds or even thousands of failures leading up to that final success, the immense luck involved. And like with all things considered Magic throughout the history of our civilisation, innovation and venturing have been deeply entrenched with myth and subculture.”
We see the artefacts of this every day: The not-invented-here dogma in large corporates. The zombie startups that where “failed fast”, as if failure is a virtue and grit a sin. The reckless all-or-nothing economics of many VC funds and “rock-star investors”, betting hard on entrepreneurial magic and little or nothing on business logic.
As serial entrepreneurs, we gradually realised that there is much more logic behind the perceived magic of innovation and entrepreneurship than what is generally believed. We started to collect and systemise facts based on empirical research related to primarily innovation, and began building our own framework for evidence-based innovation and venturing. We call this framework Enterprise Ignition™, or EI, and it is the foundation of Eicorn and everything we do. This framework; a combination of science-style problem solving practices, philosophies and hands-on tools; was nourished by Linus Bille through EMBA studies at Saïd Business School, the University of Oxford, and is continuously being revised and further developed.